I know what women want.

I’m a creative leader who helps brands connect with women in authentic, bold, and highly effective ways. As one of Adweek’s Creative 100, I bring years of experience and a deep commitment to creating meaningful, motivating relationships between women and brands, building loyalty and driving growth. I believe great ideas can do great things—for brands, women, and the world.

Entrepreneurial and hands-on, I value collaboration with clients and agency partners alike. In 2011, I co-founded Fancy to change how advertising works for women. I believe that when brands speak to women with honesty and empathy, both the women and the brands thrive. Over the years, I’ve helped companies like Nike, Lion’s Den, and P&G expand audiences, grow sales, and redefine their relevance by reflecting women’s real lives and stories.

I’m also a regular contributor to Adweek, Ad Age, and Campaign, and often share insights as a speaker, podcast guest, and media source. Whether it’s rethinking a brand’s approach to aging or tackling taboos head-on, I’m passionate about creating work that sparks conversation, shifts culture, and delivers results.

If you’re ready to make a real impact, let’s talk.