Katie Keating: Publications
Fast Company
“1 in 4 Americans Is a Woman Over 40. So Why Do So Many Feel Ignored?” July 1, 2021
“I Attended My Brother's Funeral On Zoom. It's Not Something I'd Wish For Anybody.” Nov 17, 2020
Drug Store News
“What Women Want: 5 Ways to Keep Attracting Female Customers,” May 3, 2021
”How Retailers Can Change The Conversation Around Sexual Wellness,” Jan 16, 2021
Adweek
“An Ideal Super Bowl Would Show Women As They Actually Are,” Jan 31, 2020
“5 Ways Marketers Can Create Ads That Don’t Trigger Female Consumers’ Insecurities,” Oct 14, 2019
“This Mother’s Day Make Me an Ad That Actually Speaks to Me,” May 10, 2019
“Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To,” Mar 6, 2019
Ad Age
Campaign
“Brands: here’s how to speak to women over 40,” Oct 30, 2020
“Love In the Time of the Pitch Process,” Feb 13, 2020
“What it's really like to take your kids to work at an agency,” Apr 25, 2019
“Women and Weed: Targeting the Anti-Stoners,” Nov 16, 2018
“Making Women's History Month Into A Movement,” Mar 19, 2017
Katie Keating: Media Mentions
Books
Brooke Shields Is Not Allowed to Get Old, Brooke Shields, 2025
Cites Fancy’s work, my articles, and our proprietary research on women, media, and aging.
Ad Age
“Why more brands are marketing in the Hamptons,” Jun 18, 2024
“Pepsi’s new logo reignites debate about agencies not getting credit for creative work,” May 18, 2023
”Women’s razor brand Flamingo debuts the Bush 2020, a ‘grow choice movement,” Oct 22, 2019
“Why underwear brand Thinx had to adjust its TV ad before some networks accepted it,” Oct 9, 2019
“No more shrinking violets: Feminine care marketers tell it like it is,” Nov 7, 2018
“Agency Brief: One to enjoy in the, uh, privacy of your open office,” Oct 26, 2018
“What Scares Me Right Now,” Oct 22, 2018
“Why Big Brands Choose Small Agencies,” Sep 5, 2018
“Agency Brief: Small agency, industrial strength dildos,” Jul 20, 2018
“An Illustrated Recap of Ad Age’s Small Agency Conference,” Jul 19, 2018
Adweek
“With Just 1% of Ad Agencies Owned by Women, Female Founders Give Tips on How to Start Your Own Shop,” Mar 28, 2022
“Women's Health Brands Are Baring All and Unapologetically Fighting Censorship,” Mar 21, 2022
“The Girl Boss Has Been Canceled. Here’s What We Can Learn From Her,” Mar 21, 2022
“How Agencies Are Shifting Their Return to Office Policies Amid the Delta Variant,” Aug 16, 2021
“A Year Into the Pandemic, Marketers Reflect on the Bright Spots of Remote Work,” Mar 11, 2021
“Winning the Virtual Room: How Agencies' Pitches Are Evolving During Coronavirus,” Apr 8, 2020
“Barton F. Graf’s Closing Has Wider Implications for the Industry,” Aug 7 2019
“This Women-Led Creative Agency Revived Sex Toy Retailer Lion's Den,” May 10, 2019
“How Agencies Around America Are Encouraging Employees to Vote in the Midterm Elections,” Nov 5, 2018
“This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores,” Oct 22, 2018
“27 Senior Agency Leaders Who Are Charting a New Course for the Creative Industry,” Oct 10, 2018
“Reentering the Agency World Is Challenging for New Mothers. 'Returnships' Aim to Ease the Transition,” May 21, 2018
“Powerful Female Creatives Are Challenging Representation on Screen and in the Boardroom,” Mar 25, 2018
Beauty Independent
“pH-D Feminine Health Expands At Walmart, Creates First National Ad Campaign To Destigmatize Vaginal Odor,” Jun 8, 2021
Campaign
“Red state, blue state: How U.S. agencies are responding to Roe v. Wade reversal,” Oct 1, 2022
“20 years later, adland reflects on 9/11 Sept 10, 2021
“How adland is overcoming production obstacles amid COVID-19 disruption,” Apr 1, 2020
“One-Word Answers: Valentine's Day Edition,” Feb 14, 2020
“The Pleasure of Marketing Sex Toys in a World of Censorship,” Feb 13, 2019
“Co-CEOs: Pros and cons of sharing the reins,” Sept 7, 2018
“What female leaders have to say ahead of Women's Equality Day,” Aug 24, 2018
“Women over 40 are widely ignored by advertisers, survey shows,” May 29, 2018
The Drum
“Did Reddit’s 5-second ad win Super Bowl LV? Marketers pick their favorites,” Feb 7, 2021
“Industry insight: what brands should do about the NRA,” Feb 27, 2018
Fortune
“Broadsheet: June 12,” Jun 12, 2018
Go, Jane, Go
“Fancy a Chat With Katie Keating?” Apr 21, 2021
Gum Gum, Contextual Insider
Inc.
“Meet the 9 Most Creative Entrepreneurs of 2018.” Jun 12, 2018
Marketing Brew
Muse by Clios
“2 Minutes With … Katie Keating and Erica Fite, Co-CCOs at Fancy,” Apr 13, 2022
“The Year in Creativity, 2019,” Dec 17, 2019
Shoot
Katie Keating: Work Press
Ad Age
Lion’s Den: The Knotty List, Dec 23, 2022
Lion’s Den: In Is the New Out, Jul 30, 2021
pH-D Feminine Health: Smarty Pants, May 21, 2021
I Support the Girls: LiftAMom.com, May 7, 2021
Lion’s Den: Give Her a Hand, Apr 23, 2021
Lion’s Den: International Women’s Day, Mar 5, 21
Lion’s Den: Women Come First, Mar 16, 2018
Ad Land
Lion’s Den: Yoga, Nov 28, 2017
Lion’s Den: Birthday, Nov 28, 2017
Adweek
pH-D Feminine Health: Smarty Pants, Mar 21, 2022
MaskMatch: Got Masks? Give Masks, Apr 14, 2020
Lion’s Den: Holiday Vibes, Dec 20, 2021
MaskMatch: Be a Hero Not a Horder, Apr 7, 2020
Lion’s Den: Life by Lion’s Den, Nov 19, 2019
It’s on Us: I. O. U. Sept 19, 2019
Lion’s Den: International Women’s Day, Mar 8, 2019
Lion’s Den: Rub-a-Dub, Feb 14, 2019
Campaign US
I Support the Girls: LiftAMom.com, May 7, 2021
Lion’s Den: We’re Open to What You’re Open to, Jun 23, 2020
Lion’s Den: Life by Lion’s Den, Nov 19, 2019
Chain Drug Review
Hair Biology: Show Your Age, Jun 7, 2021
The Drum
World Pulse: #SheTransformsTech, Mar 19, 2020
Lion’s Den: Rub-a-Dub, Feb 1, 2019
Lion’s Den: Do It. Every Day! Nov 1, 2017
Forbes
Marshall Plan for Moms: Mom Guilt, May 2, 2022
Happi (Household and Personal Products)
Hair Biology: Show Your Age, May 20, 2021
Inc.
Marshall Plan for Moms: Mom Guilt, May 3, 2022
Media Post
Lion’s Den: In Is the New Out, Jul 27, 2021
Lion’s Den: International Women’s Day, Mar 5, 2021
Lion’s Den: True Love by Lion’s Den, Feb 12, 2021
I Support the Girls: LiftAMom.com, May 5, 2021
WorldPulse: #SheTransformsTech, Mar 25, 2020
Romper
Marshall Plan for Moms: Mom Guilt, May 2, 2022
Shoot
Marshall Plan for Moms: Mom Guilt, May 3, 2022
It’s On Us: I.O.U. Sept 24, 2019
Shots
Lion’s Den: In Is the New Out, Aug 9, 2021
Lion’s Den: Do it. Every Day! Nov 28, 2017
Yahoo!Life
Marshall Plan for Mom: Mom Guilt, May 2, 2022
Yahoo!News
Marshall Plan for Moms: Mom Guilt, May 2, 2022