If there were one person we all idolized when we were little, one person we thought was the most beautiful in the whole world, it was Mom. So for Mother’s Day we invited Ulta Beauty fans to send in pictures and clips of their beautiful mom. Then we created a social campaign, using pictures and clips sent in by Ulta Beauty fans, to give Mom the beauty icon status she deserves. The result? Millions of views, thousands of shares, hundreds of comments, and a few tears here and there.