Nike: Your World, Your Runway
Nike challenged us to celebrate their partnership with their #1 retailer, JD Sports, by delivering a campaign that didn’t just build the Nike brand but drove women to JD Sports, in-store and online. The opportunity? Showcasing the exclusive Need It Now collection at JD Sports during New York Fashion Week, the perfect backdrop for a fashion-forward, consumer-centered experience.
To help Nike expand its presence with women, we crafted a coast-to-coast campaign celebrating personal style. We collaborated with influencers from diverse backgrounds, each styling the collection in their own way and filming runway-inspired videos in their cities. These clips formed a brand film that stitched together a nationwide, animated runway.
A massive outdoor media takeover across New York City reached over 3.5 million people and drove fashion-forward consumers to Times Square to a live event at JD Sports’ flagship, inviting everyone to try on the collection, walk the virtual runway, and be a part of the story.
“The accolades have been free-flowing – from our brand partners, our folks on the ground, our NYC teams…you made us look like heroes!”
Bridging Nike’s brand goals and JD Sports’ audience, JD Sports was positioned as a fashion destination for style icons who could make Nike’s fashion their own—building genuine consumer engagement and fans.
